I must be getting to the age when I appear to be respectable and trustworthy...
Over the past few days I seemed to have been called 'Mr Lambert' quite a lot.
Now, whenever anyone shouts 'Mr Lambert' I look around for my Dad. I don't really see myself as a Mr Lambert kind of guy but in some ways it's quite nice. I suppose.
I have to say, though, I'm not one for massive amounts of tradition, such as called someone Mr or Mrs or Miss. Oh, don't get me wrong; I love a bit of 'real' tradition. Things like Trooping the Colour, pubs, pomp and ceremony and all that kind of thing.
Other traditions like calling me Mr Lambert or saying - 'we're going to do it that way because we've always done it that way' - doesn't really cut it with me.
Take banking, for example. In terms of branch banking - a manager who was a pillar of the community, knowing all his or her customers being present at the birth of their children didn't really bother me that much. I was open to the new way of doing things with sales specialists looking after particular needs and so on.
The thing is, I've had to question my view over the past few days and I'm re-evaluating whether traditional is actually best after all.
I had occasion to call a guy who I thought was our Relationship Manager. It turns out that he's moved on to a different role and no longer wants anything to do with us.
Okay... no great issue with that; people move jobs all the time. So who's our new Relationship Manager?
'Ah, well, now, you see, you don't have one... you have something infinitely better. You have a team of Relationship Managers. Just call this number... and any one of them can help you!'
So I called the number (and had to go through security which I almost failed) and talked to what sounded like a youngish fella.
When I explained what I wanted he told me that I'd have to speak with a different Relationship Manager, which I did. When I explained to her what I wanted she told me I'd have to speak with a different Relationship Manager and he'd have to call me... tomorrow.
Which actually turned out to be the day after tomorrow.
Anyway, the fella called me and asked if I was 'Mr Lambert...' So I explained I preferred Richard and went on to explain a few plans we have. Now, do bear in mind we've been a customer of our bank for more than 10 years... halfway through a sentence the fella interrupted me:
'Er, what did you say your business name was?'
'TaxAssist Accountants... now, back to our plans.'
'Sorry... Tax what?'
'Huh?'
'What did you say your name was?'
'Have you actually heard of us?'
'Well, to be honest, no.' Was his reply, 'Up until a couple of weeks ago I was an Agricultural Relationship Manager.'
'Ah, so you don't know much about accountancy..?'
'I know the basics...'
Hmmm... anyway he promised to send me an email with some follow up questions, which, in all fairness he did.
The email was prefixed with:
'Dear Mr Richard' and his Job Title still says 'Agricultural Relationship Manager'.
You couldn't make this stuff up... I wrote back saying that it didn't fill me with confidence and that LITTLE THINGS = BIG THINGS in the mind of the customer as Tom Peters once wrote.
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